Awareness
This collection is for all those who have had or are going through a hard time but it is also for all those who know friends, relatives or loved ones who are facing their battles. This collection is intended to be an opportunity for dialogue and food for thought for everyone, in a period where the majority thinks to have too little time to devote to emotions and feelings.
We wanted to create a collection that is not only focus on organic quality garments but is also intended to be a tool for the wearer to send a clear and direct message to the people around them.
We would like to be able to clear a subject that is difficult to accept and, above all, to deal with when it should not be considered a taboo, but a starting point for opening dialogues of sincere honesty.
From October 10, the World Mental Health day, the "Awareness" capsule will be available, which can be purchased individually or in a pack of 5 that we have called the "Improvement Pack". This one in particular is for all those who do not want to recognize themselves in a single nuance and feel they have taken, or want to take, the first steps towards change.
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The idea is to allow those who choose the Improvement pack to have at hand, every day, a shirt that reflects their mood. We want this package to support the awareness of one's state of mind and be a useful tool on the path to happiness!
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Mental Health is a common and increasingly present difficulty in recent years.
We firmly believe that talking about it should not be a shame, indeed talking about it is the most important step to face it and overcome it.
We have realized ourselves, on our own skin, that often the most difficult thing is having the courage to tell someone.
For some, talking with a family member, with their parents, with a close friend is a solution at hand and that does not involve any difficulty, for others it can be almost more difficult than the problem itself.
Still, others prefer to confide in a stranger rather than feel judged by a loved one.
It is never easy to take the first step and this project aims to be of help to those who need a little more courage to expose but also to accept themselves.
In a society that is becoming more and more individualistic, made up of loneliness and worries, our dream would be to see passersby intrigued by this shirt, spurred on by curiosity and interest, to propose to dialogue even with the simplest questions ...
"Hi, Do you wanna grab a coffee together?"
